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Best Email Management Software
What is email management software?
Email management software is an application that lets you send, reply to, track, and organize mass emails. This type of software encompasses a set of solutions aimed at individuals as well as teams and organizations. Email management software is designed to help you manage large volumes of incoming and/or outgoing emails more efficiently.
What is email management software used for?
As mentioned above, email management tools can be used by both teams and individuals. Both internal support teams, such as IT, and external customer service teams use email management software to ensure that support requests are handled as they should be. In support, email management tools allow agents to track requests, collaborate with other agents, and automate email routing, among other things.
Email marketers can also use email management apps to sequence and automate email nurturing campaigns, track open and click rates, and send bulk emails.
The guide to the best email management tools
1. Sendinblue
Sendinblue is an email management service designed for small and medium-sized business marketers, although a package exists to meet the needs of larger businesses as well. This tool includes important email marketing tools like native email designer, SMS marketing functionality and email personalization. In addition to this feature, Sendinblue is also designed to help you manage customer contacts with advanced segmentation and sales CRM.
Marketers can use Sendinblue's reporting features to track campaign performance, as well as its shared inbox to easily collaborate on customer requests. More advanced editions of Sendinblue include landing page and ad builders, send time optimization and A/B testing.
You can't try Sendinblue for free, but you can try the feature-limited free edition to get a feel for the tool.
Prices
- Free Edition: €0 per month
- Lite: €25 per month
- Premium: €65 per month
- Enterprise Get a quote
Free trial: Not available
Features
- Mobile-Friendly Email Designer
- SMS Marketing
- Email support
- Advanced segmentation
- Workflow editor
- No daily sending limit
2. Forehead
Front's email management software is designed for customer support teams who want to deliver one-to-one experiences at scale. Its shared inbox is at the heart of the solution. Thus, Front helps service agents deliver personalized service efficiently. Front's software is aimed at finance, customer success, and customer support teams in the B2B technology, financial services, logistics, manufacturing, professional services, and travel industries.
Front sets it apart from other email management apps by emphasizing team collaboration. Cross-functional teams can collaborate directly on support requests, regardless of channel. Front also brings all your communications together by bringing one-to-one emails, support team emails, and team chats together in one window.
Front does not offer a free edition or trial.
Prices
- Starter: 19 € per user and per month (2 users minimum)
- Premium: €49 per user per month (5 users minimum)
- Enterprise Pricing not available
Free trial: Not available
Features
- Ticket management via email, chat, SMS and social media
- Collaboration tools
- Well-established integrations
- Ticket rules templates
- Up to 10 users
3.Microsoft 365
Millions of teams in all industries around the world use Microsoft 365, formerly Office 365, to manage their email. Microsoft's dedicated email management software is part of Microsoft 365, which includes a full suite of business productivity tools. In terms of email, you get 50GB of storage, your own custom domain, calendar management tools, custom scripts, and spam and malware protection.
Plus, with your Microsoft 365 subscription, you'll have the ability to chat, call, or meet with up to 300 participants at once. Your subscription also includes access to well-known Microsoft applications, such as Excel, Word, Teams, SharePoint, OneDrive and Exchange. You can install these apps on up to five computers, five tablets, and five mobile devices, including iOS, Android, Windows, and Mac devices.
Prices :
- Microsoft 365 Business Basic: €6 per user per month
- Microsoft 365 Business Standard: €12.50 per user per month
- Microsoft 365 Business Premium: €22 per user per month
Free trial: 30 days
Features
- 24/7 web and phone support
- 1 TB cloud storage
- Protection against spam and malware
- Chat, calls and meetings (up to 300 participants)
- 50 GB mailbox
- Max 300 users
- MS Office Apps
4. Help Scout
Help Scout is another help desk that can also be used as an email management tool. The software is quite capable of supporting the needs of large organizations, but small and medium-sized businesses with large customer service departments can also benefit from Help Scout. Aide Scout's customers include many companies in the technology and recruitment industries who use the software to manage their internal and/or external support team emails.
In addition to its email management functionality, Help Scout also offers valuable customer service analytics tools, self-service options, a wide range of integrations, and support for multiple support channels. . If you want to try out Help Scout's shared inboxes as well as its automation builders and collaboration tools, you can take a 15-day free trial.
Prices
- Standard: €20 per user per month
- Plus: €35 per user per month
- Company: €60 per user per month
Free trial: 15 days
Features
- Rule-Based Automation
- Analyzes
- Live Chat
- Collaboration tools
- Priority ticket routing and triage
- Omnichannel communication
5. Gmail
Just as Microsoft offers its own email management software, Google's Gmail email is available for free either on its own or as part of Google Workspace. In Google Workspace, Gmail includes additional enterprise features, including 99.9% uptime, unlimited storage in Google Drive (in some editions), add-on support, and custom domain names. Teams of all types and sizes love Gmail, from two-person teams to large multinational corporations.
It stands to reason that, compared to email management apps like Zendesk or Help Scout, Gmail's email can feel very limited in terms of customer support features. Gmail doesn't natively support ticket management, though the tool is expandable enough to handle more advanced needs (if you're willing to put in the work). However, if you buy Gmail as part of Google Workspace, you'll have access to other useful apps like Google Drive.
Prices
- Business Starter: €30 per user per month
- Business Standard: €12 per user per month
- Business Plus: €18 per user per month
- Enterprise Pricing available upon request
Free trial: Not available
Features
- Personalized professional email
- 30 GB of cloud storage per user
- Video meetings of 100 participants
- Max 300 users
- Protection against phishing and spam
- Google Drive for Desktop
- Shared Google Calendar
6. Zendesk
Zendesk's email management software comes with features that are intuitive, powerful, and out of the box. It was designed not only to serve customers, but also to improve the agent experience. Among other things, Zendesk's dynamic request forms provide the right contextual information about customers right away so agents can provide truly personalized support.
Plus, macros help solve common problems faster by automatically sending a predefined response to customers. With Zendesk, help desk agents can create and share their own macros to quickly send a standard response to recurring customer inquiries. This saves your support team time and allows them to communicate with more customers at once.
Centralize your communications with Zendesk
Even though email is your primary mode of communication with customers, the information your agents need is inevitably scattered. When customer purchase history, ticket management features, self-service content, and collaboration tools are all in different tabs, agents have to scramble to find what they need.
With Zendesk, these features and tools are all native to the agent workspace. Instead of navigating between different tabs, agents have everything they need at their fingertips.
Deliver quality conversational experiences with Zendesk
To earn the trust of customers, they must feel heard. This is precisely what Zendesk's email management software was designed for. With Zendesk, you can deliver rich conversational experiences across all your web, mobile, and social apps. So every interaction feels like part of a cohesive conversation because agents always have the right contextual information at their fingertips and customers never have to repeat themselves. Plus, agents can show customers they're listening to what they have to say by leveraging comprehensive customer profiles that contain all the information needed to resolve their issues.
Prices :
- Suite Team: €49 per user per month
- Suite Growth: €79 per user per month
- Professional Suite: €99 per user per month
- Enterprise Suite: €150 per user per month
Free trial: 14 days
Zendesk features
- Emails with unlimited addresses
- Native email automation
- Canned responses
- Integrations and APIs
- Monitoring and analysis tools
- Shared messaging
- Personalization
- Omnichannel support
7. MailerLite
Another reliable email management tool for marketers, MailerLite lets you create and manage outbound email campaigns, custom landing pages and signup forms, as well as websites and blogs . To top it all off, the basic edition of MailerLite includes unlimited monthly emails for up to three users along with 24/7 email support.
MailerLite's email management capabilities include an intuitive email automation builder, RSS campaigns, A/B testing, surveys and quizzes, dynamic email content and email analytics. advanced emails. MailerLite is also designed to be used intuitively by non-technical employees. The solution includes robust support options such as priority email support, knowledge base content, and the MailerLite Academy. However, 24/7 live chat support is only available with the Advanced Edition.
MailerLite Pricing
- Growing Business: €9 per month
- Advanced: €19 per month
- Enterprise Custom Pricing
Free trial: 30 days
MailerLite Features
- Unlimited monthly emails
- 3 users
- Priority email support
- Unlimited templates
- Dynamic emails
- Referral Campaign
- Unlimited websites and blogs
- Drag-and-drop newsletter editor
- Email Automation Builder
- Registration forms and pop-ups
8. Klaviyo
Like Sendinblue, Klaviyo is an email management tool designed for sales and marketing teams who need to send personalized email campaigns. All Klaviyo messaging editions include the following features: segmentation, preconfigured automation, data analytics, unlimited A/B testing, one-click integrations, and more. Also, if SMS plays an important role in your marketing strategy, you can add SMS to your messaging edition.
Klaviyo's real-time customer profiles are especially useful because they provide data about each customer's known messages, interactions, and preferences. Klaviyo's pricing is based on the number of emails you send and the number of contacts you send the emails to. You can try Klaviyo as part of a free edition that supports sending up to 500 emails to up to 250 contacts.
Klaviyo prices:
- Up to 250 users: Free
- Up to 500 users: €20 per month
- Up to 1,000 users: €30 per month
- Up to 1,500 users: €45 per month
Free trial: Not available
Klaviyo Features
- Segmentation and personalization
- Automation and Workflow Creator
- Data Science and Analytics
- Unlimited A/B testing
Comparison chart of the best email management software
Software | Starting at | Free Trial/Free Edition | Main features |
|---|---|---|---|
sendinblue | 25 €/month |
| |
Forehead | $19 | Nope |
|
Microsoft 365 | €6 user/month | Free Try |
|
Help Scout | $20 | Free Try |
|
Gmail | €6 per user per month | Nope |
|
Zendesk | $49 |
| |
Mailerlite | 9 € / month |
| |
Klaviyo | 20 €/month |
| |
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